Cookie Policy
This Cookie Policy explains how we use cookies and similar tracking technologies when you visit and use our online gaming platform. We are committed to transparency regarding data collection practices and ensuring compliance with UK data protection regulations, including the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR). By continuing to use our services, you acknowledge and consent to our use of cookies as described in this policy. Last updated: January 28, 2026.
1. What Are Cookies
Cookies are small text files that are placed on your device when you visit our website or use our mobile applications. These files contain information that is transferred to your device’s hard drive and allow us to recognise your device and store certain information about your preferences or past actions. Cookies serve various purposes, from enabling basic website functionality to providing personalised gaming experiences and targeted promotional content. We also use similar technologies such as web beacons, pixel tags, and local storage objects that function similarly to cookies in collecting and storing information about your interactions with our platform.
2. Types of Cookies We Use
Our platform utilises several categories of cookies, each serving specific functions to enhance your gaming experience and maintain platform security. The following table outlines the primary types of cookies we employ:
| Cookie Type | Purpose | Duration |
|---|---|---|
| Strictly Necessary | Essential for website operation, security, and account management | Session to 1 year |
| Functional | Remember preferences, language settings, and gaming history | 30 days to 2 years |
| Analytics | Collect data on website usage, performance metrics, and user behaviour | 1 day to 2 years |
| Marketing | Deliver targeted advertisements and promotional content | 30 days to 1 year |
| Performance | Monitor game loading times, platform stability, and technical optimisation | Session to 6 months |
3. Strictly Necessary Cookies
These cookies are essential for the proper functioning of our gaming platform and cannot be disabled without significantly impacting your user experience. Strictly necessary cookies enable core functionalities including user authentication, account security, session management, and compliance with regulatory requirements. They facilitate secure login processes, maintain your gaming session integrity, prevent fraudulent activities, and ensure adherence to responsible gambling measures. Without these cookies, critical features such as account access, game play, deposit and withdrawal processes, and security protocols would not function properly. These cookies do not require explicit consent under UK regulations as they are fundamental to providing the services you have requested.
4. Functional Cookies
Functional cookies enhance your gaming experience by remembering your preferences and choices during and between visits to our platform. These cookies store information such as your preferred language settings, favourite games, customised dashboard layouts, betting preferences, and notification settings. They enable features like quick game access, personalised recommendations based on your gaming history, and streamlined navigation through previously visited sections. Functional cookies also support accessibility features, remember your communication preferences for customer support interactions, and maintain your responsible gambling limit settings. While not strictly essential, these cookies significantly improve usability and personalisation of our services.
5. Analytics and Performance Cookies
Analytics cookies help us understand how visitors interact with our platform by collecting anonymous information about usage patterns, popular games, navigation paths, and technical performance metrics. These cookies enable us to identify areas for improvement, optimise game loading times, enhance mobile compatibility, and develop new features based on user behaviour insights. We use this data to monitor platform stability, detect technical issues, analyse promotional campaign effectiveness, and ensure optimal gaming experiences across different devices and browsers. The information collected through analytics cookies is aggregated and anonymised, helping us make data-driven decisions to enhance our services while protecting individual privacy.
6. Marketing and Advertising Cookies
Marketing cookies enable us to deliver relevant promotional content, personalised offers, and targeted advertisements based on your gaming preferences and interaction history. These cookies track your engagement with marketing materials, measure campaign effectiveness, and help prevent the display of irrelevant promotions. They support the delivery of customised bonus offers, game recommendations, tournament invitations, and loyalty programme benefits tailored to your interests. Marketing cookies also enable retargeting campaigns across third-party websites and social media platforms, ensuring you receive relevant gaming-related content. You can opt out of marketing cookies while still enjoying our core gaming services, though this may result in less personalised promotional experiences.
7. Third-Party Cookies
Our platform integrates with various third-party service providers who may place their own cookies on your device. These include payment processors for secure transaction handling, game developers for enhanced gaming features, analytics providers for advanced data insights, customer support tools for improved service delivery, and advertising networks for promotional activities. Third-party cookies are governed by the respective privacy policies of these external providers, and we recommend reviewing their terms to understand their data collection and usage practices. We carefully select our third-party partners to ensure they maintain appropriate data protection standards and comply with applicable UK regulations.
8. Cookie Consent and Management
We provide comprehensive tools for managing your cookie preferences through our cookie consent banner and privacy dashboard accessible from your account settings. Upon your first visit, you will be presented with options to accept all cookies, reject non-essential cookies, or customise your preferences by category. You can modify these settings at any time through your account preferences or by accessing our cookie management centre. Changes to your cookie preferences will take effect immediately for future visits, though some previously stored cookies may remain until their expiration date or manual deletion. We respect your choices and ensure that your preferences are remembered across devices when you are logged into your account.
9. Browser Cookie Controls
In addition to our platform-specific cookie management tools, you can control cookies through your web browser settings. Most modern browsers allow you to view, delete, and block cookies according to your preferences. Here are instructions for managing cookies in popular browsers:
- Chrome: Access Settings > Privacy and Security > Cookies and other site data
- Firefox: Navigate to Options > Privacy & Security > Cookies and Site Data
- Safari: Go to Preferences > Privacy > Manage Website Data
- Edge: Visit Settings > Cookies and site permissions > Cookies and site data
- Internet Explorer: Access Internet Options > Privacy > Advanced
Please note that disabling certain cookies may limit your ability to access specific features or may affect the functionality of our gaming platform.
10. Data Retention and Security
Cookie data is retained for varying periods depending on the type and purpose of each cookie, as outlined in our retention schedule. We implement robust security measures to protect cookie data from unauthorised access, alteration, or disclosure, including encryption protocols, secure transmission methods, and regular security audits. Session cookies are automatically deleted when you close your browser, while persistent cookies remain until their predetermined expiration date or manual deletion. We regularly review and update our data retention practices to ensure compliance with UK data protection regulations and industry best practices. Personal data collected through cookies is processed in accordance with our Privacy Policy and applicable legal requirements.
11. Policy Updates and Contact Information
We may update this Cookie Policy periodically to reflect changes in technology, legal requirements, or our business practices. Significant changes will be communicated through prominent notices on our platform, email notifications, or other appropriate channels. We encourage you to review this policy regularly to stay informed about our cookie practices. The effective date of the current policy is indicated at the beginning of this document. If you have questions, concerns, or requests regarding our cookie practices, please contact our Data Protection Officer through the contact methods provided in our Privacy Policy. We are committed to addressing your enquiries promptly and transparently, ensuring your understanding of how cookies enhance your gaming experience while protecting your privacy rights under UK law.